Author Archives: Ater

Balance

Getting what you want as an advertiser can boil down to two things, quantity and scale. You want as much of your message to…
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Get Started

Return on Investment is what everyone looks for as a metric of growth in any venture (At least that’s the assumption that we’ll…
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Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were…
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The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…
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