If you are not implementing email marketing as part of your marketing efforts losing out!
Email marketing is growing on a rapid scale worldwide and more and more companies globally are using it to drive conversions to their businesses. Research done recently by Radicati Group Inc. shows that by the year 2019, up to 2.9 billion people will be using emails. Imagine how much opportunity this presents for companies worldwide to drive conversions!
Research shows that personalized emails lead to higher conversion rates than generic emails. Up to 41% more click through rates are obtained by simply personalizing emails. One great tip to personalize your email is to add the subscriber’s first name as you start your email newsletters. This simple alteration can make the subscriber feel like the email has been directed to them and is more likely to cater to their needs.
Optimize your emails for all devices
The best way to ensure your email is readable across devices is by keeping the newsletter simple. This means using a readable font sizes (between 17-22 pixels), so that your message is readable even on mobile devices. Another great tip is to minimize on the text and focus on conversion buttons. Take a look at how drop box does their email newsletters.
According to a study done by MarketingSherpa , four out of ten subscribers spam emails that are irrelevant to them. Proper targeting is therefore important to ensure that the right emails are sent to the right subscribers thereby, increasing your conversion rates.
The phenomenon of urgency shows that urgency is more likely to cause individuals to take action without thinking it through. Urgency in email marketing can be time based or scarcity based.
Urgency in form of time usually prompts the subscriber to take action due to limited time of an offer. Scarcity based urgency on the other hand, prompts subscribers to take action due to limited availability of a product. By implementing either of these two strategies, you will get more conversions out of your email marketing efforts.