Shine bright like a diamond

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diamond in the online space

“Diamonds do not need anyone’s permission to shine”

– Matshona Dhliwayo


Such a remarkable phrase! Don’t you think?


We all long to be different and to be unique in our own different ways, either personally in our lives or in our businesses. Research shows that more and more companies are using social media marketing to stand out among their competitors. Let’s look at five main practices you can implement in your social media marketing efforts in order to better stand out from your competition.


  • Provide complete information

Absence of complete information about basic company details will have a negative impact on a company trying to market itself through social media. It will not only affect the trust of the brand by customers but also the conversions made. Let’s say you are a hotel business using Facebook and your aim is to get as many hotels bookings as possible, you will agree with me that, incomplete information will affect this process and will not lead to little or no conversions.

  • Employ Consistency

Consistency is the key to success especially when it comes to brand image. Ensure your cover image, brand colors, content and logo match what your company or business stands for. The last thing you would want is a misinterpretation of your brand with that of your competitors.

  • Relevant Content

Just as this is an important aspect in Ad ranking, it is equally as important to the social media marketing world. If you are a business that sells cars ensure all your content revolves around this. It is also important to ensure the content is as interesting as possible. This is one of the surest way to obtain more traffic to your social media page.

  • Engage your customers

In social media marketing just as in conventional marketing, the “customer is King”. Always create conversations with your customers and engage them, to better understand their needs.

  • Include Call to actions

A social media page without a call to action is useless! How can you expect more bookings without actually informing your customer audience to “BOOK NOW”? Call to actions are important because they make the social media marketing efforts worthwhile.



If you implement these five simple steps, you will be well on your way to out doing your competitors and increasing your overall social presence.


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