The Great Asset of Email Marketing

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Email Marketing


Whether you already know about email marketing or you are new to it, I must say this is one of the greatest asset you can have in your business. Let’s take the example of the ‘cork-screw’ analogy that says, the more you wind the handle, the further the screw is buried into the cork until enough leverage is attained to uncork the bottle.


cork screw analogy

Applying the same analogy to email marketing we can better understand why this is a great asset for your business. See, email marketing involves creating relevant email content about your product to your subscribers who are interested in your product. The more you create relevant email newsletters for your subscribers and engage them (i.e. the more you unwind the handle of the cork screw), the better your chances of creating meaningful relationships that will result into meaningful actions (i.e. burying the screw to create enough leverage to uncork the bottle).


What are some of the actions you can expect? Well, first and foremost is conversions. Conversions can come in a variety of forms like a new purchase being made in your website, a new booking for a hotel room or simply attaining a new client for your business. Whatever the conversion you would like to obtain, it is important to use email marketing to achieve it.


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