“The longer you are not taking action, the more money you’re losing”- Carrie Wilkerson
Aside from building long term relationships, businesses also aim to create wealth and money for themselves. Email marketing is a great tool for this. In fact, research shows that 59% of marketers prefer to use email marketing as a tool to increase revenue for businesses.
So what’s the great secret behind generating money with this amazing tool? Yes! You guessed it! It is …shh…. List building !
Let’s say you are a business that sells car insurance covers. See the clients for such a business would comprise of, car owners interested in insuring their cars against any possible occurrences of accidents or theft. These clients would be essential for the business to grow and make profits. So if such a company would be using email marketing, the email list would contain a list of these clients with their email contacts and name. This is essentially what list building entails.
For businesses to therefore generate revenue, creating an email list with the clients interested with your products would be essential. However, creating the list is not the final step. It is just the starting point. You need to constantly engage them with visually appealing newsletters to constantly make them aware of your products. Eventually, these clients will be moved to perform meaningful actions on your email newsletters. It is from these actions that you generate revenue. This is why email marketing is important and a great asset for businesses today!