First Online Impression & Presence

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Making-a-Great-First-Impression

First impressions last the most and that is why it is so important to ensure you make the right impression. This is the first thing an interviewer or even a stranger on the street will remember about you, and it is critical to ensure it’s the best.

Similarly, first impressions can be somewhat similar to online presence a business is trying to achieve in the online space. Attention to every last detail on your website will greatly impact how successful your online presence is. Let’s take a look at a few practices you can employ and areas you can work on, to make your first impression and online presence in your website lasting.

 

Research

Just as it is critical to do research before you launch a product or a new company, it is important too for your online presence. When you research about your website or your social media page you can find out things that endanger your reputation as an online business. These are the things that you have to clean up first because, they communicate the wrong information about your company. Consequently, such information will lead to low trust levels with your potential clients. It is therefore important to research and do it thoroughly!

 

Clean up your Content

The content you share is critical as well in creating good first impressions and online presence. Think of it as your resume. The more errors you have on your resume, the less chances you will be considered by the employer. Getting rid of simple errors such as spelling mistakes in your website or social media content will go a long way. It will build on your credibility and move potential clients to want to work with you.

 

Clear Communication

Communication in the online space is the difference between just getting a visitor to your website verses, completely convincing your visitor to purchase whatever it is that you may be selling. The first thing on your landing page should be your products or service. When such information is not clearly communicated, the potential customer is less likely to convert.

 

User Experience

The more simpler and easier to navigate your website is, the better. Potential clients will be more likely to perform meaningful actions on your website if they enjoy the whole experience. Think of it as using an application. If the application has annoying pop up Ads every single minute or is hard to navigate, then you would rather uninstall it. If you are looking to get such a client to convert on your website, chances are it will not happen.

 

You will be well on your way to achieving better first impressions and online presence with your website or social media page, if you perform these four simple practices.

 

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